Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

 

1. The Good Stuff

We will only use your data to up your experience.

2. Locked Down

We’ll protect your data like it’s our own.

3. No Spam

You decide what and how you hear from us.

4. Just the Essentials

Your info won’t just hang about – if we don’t need it, we’ll delete it.

 

Protecting Your Privacy

BIR3, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The BIR3 team members are customers themselves, of both BIR3 and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at us-dataprotection@bir3.com

For all our services, the data controller — the company that’s responsible for your privacy— is IZIMIBU TLD.

Navigating this page

• How we use your information
• Sharing your information
• Marketing Messages
• Seeing adverts for BIR3.com online
• Your information and countries outside Europe
• Keeping your information
• Your rights
• Changes to how we Protect Your Privacy
• Cookies
• How to contact us

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact details Why?
Deliver your purchases to you We’ve got to do this to perform our contract with you (it’s a bit hard to send you order if we don’t use your name and contact details!)
Send you service messages by text, e-mail or through our app, such as order updates We’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, SMS, or post, about our new products and services To keep you up to date. We only send this with your permission
Fraud prevention and detection To prevent and detect fraud against either you or BIR3– unfortunate, but absolutely essential
Showing you BIR3.com adverts as your browse the web So you can see our latest products and deals
Finding out what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

Your date of birth information

How we use your date of birth Why?
Fraud prevention and detection To prevent and detect fraud against either you or BIR3 – unfortunate, but absolutely essential

Your gender information

How we use your gender information Why?
To direct you to the right part of our website To get you to the products that you want faster

Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment information Why?
Take payment, and give refunds We’ve got to do this to perform our contract with you — we’re not giving all our stuff away!
Fraud prevention and detection To prevent and detect fraud against either you or BIR3 – unfortunate, but absolutely essential

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history Why?
Provide customer service and support We’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staff So that, when you contact us, you get the best possible customer service

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items Why?
Sell you things We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns We’ve got to do this to perform our contract with you
Finding out what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and app Why?
Improve our website and set default options for you (such as language and currency) To give you the best possible shopping experience
Protect our website To prevent and detect fraud against either you or BIR3 – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

Information from accounts you link to us

What we do if you link your Twitter or Facebook accounts to us

How we use information from accounts you link to us Why?
To enable you to log into our website simply and easily without having to create a specific account To make it easier for you to use BIR3.com and purchase those items you want!
To provide product recommendations So you can quickly spot things which take your fancy

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions Why?
Run the survey, competition or promotion We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

Sharing your information 

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providerssuch as marketing agencies, advertising partners and website hosts who , who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing Messages

If you have said we can, we’ll send you marketing messages by email, SMS, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from BIR3.com

You can stop receiving marketing messages from us at any time.

You can do this:

  • Through your account settings
  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting our Customer Care team

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as BIR3 comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at BIR3, for example new designers).

Seeing adverts for BIR3.com online 

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target BIR3 banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of BIR3 (for example, your BIR3 search history, and the content you read on BIR3) or on BIR3 banners or ads you have previously clicked on.

Your information and countries outside Europe 

BIR3 is a global business with operations inside and outside of the United Kingdom and we use suppliers and fulfilment centres located across the world.  Some of these locations will not offer the same level of protection for your personal data as the UK, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws.  Please contact us if you would like further information about how we protect your transferred information.

Keeping your information 

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights 

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy 

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the BIR3 website or other BIR3 services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use BIR3.

Cookies 

We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

 

(1) Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.

 

(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

 

(3) Customer preference cookies – when you are browsing or shopping on BIR3, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

 

(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

 

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/ . Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete BIR3 user experience that we pride ourselves on providing our customers.”

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at dataprotection@bir3.com or else through Customer Care via the BIR3 website. Or if you’d like to, you can write to us at:

IZIMIBU LTD
120 High Road
East Finchley
N2 9ED
London
UK

 

V1.0 17/09/2019